What Is a Drip Campaign and Why You Need One To Make a BIG SPLASH

If you want to make a splash in your industry, you’ll need a marketing strategy that nurtures your audience over time. That’s where drip marketing comes in. With a name that brings to mind the tranquility of falling raindrops, a drip campaign is a series of emails scheduled over the course of several days. This strategy tends to generate more engagement - and drive more conversions - than standard email marketing. You can get started with drip marketing by creating a website, and then setting up your campaigns from there. Here’s a comprehensive overview of the process - including examples of different types of drip campaigns. Just a disclaimer (or 2) A lot of this great content comes from th

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